Start With The End In Mind

The 2nd Habit by Stephen Covey is about “Beginning with the End in Mind”. In short, it means, you should know what will be the end result of what you do, the end destination. Without knowing that, it’s like driving a car without knowing where you should reach.

There are people who believe that end result is not important as long as you enjoy the ride. It’s a good philosophy for the un-Visionary. The majority of people, are happy and satisfied if they can afford a decent life for their family, a trend that is visible irrespective of the income or the education of the person.

But for those with the “fire in the belly”, the end is what defines the accomplishment or the purpose of their life. It’s about spending whole life to solve a social problem, to create an alternative way of life, to build a brand that becomes a legacy, to do something that changes or touches the lives of millions.

For those, the real “entrepreneurs”, “The End” is very important. It is what makes them take up new challenges in life, while others run away from challenges. It is what makes them develop their employees, while other consider that as a threat. It is what makes them expand in scale and scope, while others rest of their accomplishments. It is what makes them continuously put their businesses on the rugged path of growth, when the others love the complement and saturated stage of peace and tranquility.

For the End to be realised, a dream is not enough. You need a vision milestone. What are the events that you hope to have or achieve or be, for the next 10-20 years? What milestones should be achieved each year? What plans do you have to achieve the milestones every year? Do you have the resources for it? If not, how do you make those resources? And more. It has to be planned, and it need to implemented.

So what is your “End” in mind? Is it worth it? What kind of impact does it have on society around you?

Author: Ameen Ahsan, is the Founder & CEO of Ameen Ahsan Strategy Consulting (AASC), a business strategy & management consulting firm.

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