Investor Marketing Tools

Investor Marketing Tools provided by AASC

But attracting investors is not as easy as in the past. In the past, only the credibility of the promoter was enough. Investors did not care about the feasibility of the business the promoter was going to start. It had its own pros and cons. It means the promoter will be held accountable and liable if the business venture fails and he will be compelled to pay back the investment (despite the loss) to the investors. Or the business will be profitable, but the investors can keep on asking for more, as there was no pre-understanding on how the business was expected to perform. This can result in conflicts and that can lead to bitter relationships between the promoters/ entrepreneurs and investors. On the other hand, even the investors can be subject to abuse and manipulation. This happens when the investors do not know for what the fund was to be used, resulting in the diversion of funds to other personal objectives of the promoters.

There is a difference between businesses that have a vision and those that do not have one. A business without a vision is like moving without a destination.

A vision statement is important to a company because it serves as a strategic plan for success. It can act as a guide when employees encounter challenges. Vision statements also help motivate employees to work toward shared goals. Investors and others who show interest in the business may also rely on the vision statement to better understand the purpose of the organization.

But today, the investors have changed a lot. Today, the old generation is rich with the experience of having seen investors who burned their fingers investing in such business ventures. Some will have personal experiences as well. Besides, today most of their investment decisions and most of the investors themselves are second-generation NRIs, who are well educated, who have good exposure in these matters, and who are aware of the perils of investing in a business without not knowing what it is about and how it’s planned to do its business.

Today, they look for the quality of the business opportunity and then the credibility of the promoter. They need to see the Business Presentation or Investment Presentation of each project before investing.

But at the same time, the promoter cannot disclose all the business secrets or the nitty gritty of the business to prospective investors, as there is no guarantee that the investor will ultimately invest in that business. So the Investor Presentations should have all the contents that are needed for the potential investor to make the right decisions, while at the same time NOT disclosing the information that is sensitive, secretive, and confidential.

At AASC, our business consultant works along with designers to ensure that the investor presentations have the right mix to attract the investors (with the right information and the designer presentations), while at the same time, ensuring the confidentiality of the project and saving the promoters’ interest.

Business Consultants at AASC ensures that there is a good storyline for the investor presentation (to capture their interest and attention) and that the most relevant information is highlighted (eliminating data noises, to ensure confidence and trust is built), and a minimal number of slides are used so that the presentation can be over within few minutes (to ensure the investor does not get bored or be flooded with information), and it is presented in an appealing design, color and graphics (to show the professionalism, seriousness, and commitment of the promoter). At AASC, we take our investor presentations seriously.

Investor Marketing Tools

Investor Marketing Tools provided by AASC

Our Amazing Clients

Submit Your Details

Get connected