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The Go Jek Story. How a company identified a new opportunity and succeeded

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Jakarta, a city with a population of 10 million, definitely has a growing problem- transportation. One of the biggest pains that people face is the ability to move from one place to another, due to heavy congestion on the roads.

So people resort to Paid bike taxis, called ‘Ojek’. Now ojek is thousands of bike riders who give you a lift. And they are unprofessional and unsafe. But the people do not have a choice.

Understanding this opportunity, a company started a mobile app named “Go Jek”. Through this app, it made people’s lives easier. They could book taxi bikes from their mobile, no need for haggling and price negotiation, safer experienced drivers, reduced waiting time, and interestingly, when there is an accident- Go Jek takes responsibility!

So what Customer Pain, can your business answer that nobody has ever thought of?

What new product or service can you introduce, that does not have competition now? What’s your next move?

Why Hire Consultants?

Why Hire Consultants?

Most entrepreneurs do not know why they need the help of consultants. After all, they have been doing their business for many years and how can someone from outside, who has never done the same business help them?

Well, Consultants can help them. In fact help them in a big way. How?

Entrepreneurs get emotionally attached to their business, their staff, products, customers, environment etc. These emotions can be good and bad. The bad ones take the form of egos, arrogance, blindness (to truth and realty), complacency (the enough mentality), superiority complex, internal politics etc. Not only the entrepreneur, even his staff and managers can get affected and be part of these negative emotions. *And this is dangerous and deadly*. Many businesses fail, because these emotions becomes so hard in their business, like rock. And they may not even realise it. *Business begins to slowly fail*.

Consultants on the other hand, are outsiders. They are not emotionally attached to your business, hence free for the bad emotions harboured by the entrepreneur or his team.

This gives clarity of thought. Which helps consultants to be clear on the problems and solutions. Moreover, consultants are trained in identifying problems and finding solutions for it. Also, their experience spans across several different types of businesses. And as a result, can suggest means and measures that is new to his business and competitors.

The best companies in the world all hire consultants. Consultants help them in their growth. To explore how a consulting company can support your business in Kerala or in GCC, please call +91-7559-900-800 or visit www.aascglobal.com

Start With The End In Mind

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Start With The End In Mind

The 2nd Habit by Stephen Covey is about “Beginning with the End in Mind”. In short, it means, you should know what will be the end result of what you do, the end destination. Without knowing that, it’s like driving a car without knowing where you should reach.

There are people who believe that end result is not important as long as you enjoy the ride. It’s a good philosophy for the un-Visionary. The majority of people, are happy and satisfied if they can afford a decent life for their family, a trend that is visible irrespective of the income or the education of the person.

But for those with the “fire in the belly”, the end is what defines the accomplishment or the purpose of their life. It’s about spending whole life to solve a social problem, to create an alternative way of life, to build a brand that becomes a legacy, to do something that changes or touches the lives of millions.

For those, the real “entrepreneurs”, “The End” is very important. It is what makes them take up new challenges in life, while others run away from challenges. It is what makes them develop their employees, while other consider that as a threat. It is what makes them expand in scale and scope, while others rest of their accomplishments. It is what makes them continuously put their businesses on the rugged path of growth, when the others love the complement and saturated stage of peace and tranquility.

For the End to be realised, a dream is not enough. You need a vision milestone. What are the events that you hope to have or achieve or be, for the next 10-20 years? What milestones should be achieved each year? What plans do you have to achieve the milestones every year? Do you have the resources for it? If not, how do you make those resources? And more. It has to be planned, and it need to implemented.

So what is your “End” in mind? Is it worth it? What kind of impact does it have on society around you?

Author: Ameen Ahsan, is the Founder & CEO of Ameen Ahsan Strategy Consulting (AASC), a business strategy & management consulting firm.

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PLANNING TO START A NEW BUSINESS IN INDIA? EXPLORE HOW AASC CAN HELP YOU. Please visit www.aascglobal.com or call +91-7559-900-800