Market Feasibility Study

Market Feasibility Study Service provided by AASC Global

Entrepreneurs usually fall in love with an idea, without knowing the real picture. Based on their personal experiences or exposure, which in most cases will be very limited, they assume that there is sufficient demand and need for a certain product or service. And based on that assumption they jump in. This can be disastrous, as in most cases, there may not be that sufficient demand in the market.

Market Feasibility Study is about studying the industry, the competitors, the customers and the location, and evaluating if the opportunity is real or just a fog.

At AASC, our business consultants do analysis of the industry. Technology, society and politics are changing the industry landscape in a big way. A vibrant industry can be washed away in a jiffy with a new technology, or changes in government policies (at state, national or global level) or when customers have a dramatic shift in their preferences.

At AASC, our business consultants study the competitors, to see how competitive a market is. The study will involve analyzing how healthy the competition is, what are the competitors strengths and weaknesses and how a new business can find its place in that market. It involves studying if the market is worthy of entering and fighting for a market share.

At AASC, our business consultants study the customers and try to segment them based on their preferences. This segmentation helps in identifying the right customer segment that the business should be targeting. Targeting everyone as customers is a sure receipt for wasting marketing spend, creating a wrong brand image and creating a lot of unsatisfied customers. Ultimately leading to business failure. Identifying the right customer segments, helps the businesses to know what these customers’ pains, gains and tasks are. And thereby can customize their whole customer experience to match with it. This results in a business becoming competitive even in a crowded red ocean market.

At AASC, our business consultants as part of the market feasibility study, studies the location where the business will be located. This is essential as, even if the business is serving a potential market, with services targeted to the right customer segment. If the location is not good, is not accessible, is not appealing, is not visible, is not where your target customer segments expects it to be, then a good business idea will fail.

From our experiences, we at AASC, have had experiences where we advised clients not to start a business when the market study was not positive. It saved the clients from wasting millions as capital, spending years on promoting a business that did not have a scope and spoiling reputation with their investors etc.

A good market study will bring out the good opportunity for a business. At the same time, a good market study will inform if a business idea is bad.

Many times, promoters / entrepreneurs feel that Market study is a waste of investment and time, as they themselves have spent months or years studying the market. Or they have been operating in the market. But our experiences have shown that our consultants have been able to bring out critical information that was beyond the access or knowledge of the promoters/ entrepreneurs. Besides, as humans, we get biased to an idea that we love, and this love can taint how information is collected and interpreted. This is where professional business consultants at AASC, play a crucial role. As our business consultants are not emotionally attached to the business idea, we get to factually analyze the good and the bad. It saves entrepreneurs from starting wrong businesses. Starting a wrong business is actually going to be a waste of investment and wastage of time. Spending on market feasibility study is an investment not an expense, if the business is a good concept. Spending on market feasibility study is a life saver of all the parties involved in that business, if its a bad business idea.

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Consulting for New Ventures

Market Feasibility Study

At AASC, our business consultants conduct industry analysis, competitor analysis, customer analysis, and geographic or location analysis to ascertain the market feasibility of a business concept.

Vision Planning

At AASC, our business consultants help guide the promoters and their team to formulate a realistic milestone for the business. And assist in drafting the vision, mission, and core values of the business. A vision session by AASC helps bring consensus among directors, partners, and senior management to work for the same cause.

Business Model Development

At AASC, our business consultants are experts in developing the right business models for new businesses. Business models play an important role in shaping the operation plans of the business. And in having a competitive advantage over the competition.

Management Plans: Branding, Marketing, HR, Operations, Investor Plans

At AASC, our business consultants work on developing the right branding plan and the right marketing plan. They also work on the right operations plan (to ensure efficient production, warehousing, logistics, technology, etc). The right HR plan and the right investor management plans (to ensure that the investors are satisfied at good and bad times).

Financial Feasibility Study

At AASC, business consultants prepare financial feasibility reports based on research and strategy. The market study and the management plans provide the numbers for the forecasts. Based on it, various financial scenarios are built, to assess the viability and profitability of the business in various scenarios.

Investor Marketing Tools

Business consultants at AASC, design shorter versions of the business plan. This helps the investors know enough about the proposed business to invest in it. Business consultants at AASC also provide services such as making presentations to promoters and prospective investors.

Turnkey Implementation Support

Business consultants at AASC, provide turnkey implementation support. Wherein, the business consultants will be the point of contact between the client and the other service providers. This is to ensure that the right parties are selected for the project. They are given the right information to do their part. And to ensure the quality of their works and to assist the client in smooth launching of the business.

Consulting for Businesses

Consulting to Professionalize Operations

AASC offers one of the best business consulting services to help businesses restructure their operations. To be professional and competitive in the market. A professional business will have greater operational and cost efficiency, and better work culture. Thereby enabling them to become a market leaders.

Consulting for Growth & Expansion

AASC offers one of the best business consulting services to help businesses plan their growth. The growth can be expanded into new markets. Or the introduction of new products and services. AASC will assist in studying the new markets and new product categories. And make the right recommendations on the best move forward.

Consulting for Mergers & Acquisitions

AASC has professional associations and expertise to assist businesses to consider mergers and acquisitions as a means to inorganic growth. It involves doing due diligence, valuation of the businesses, exploring the organizational cultural gaps & identifying the solutions, and enabling the M&A procedures. AASC also assists in the implementation of a smooth merger.

Consulting for Diversification

AASC offers the best business consulting services to businesses that are planning to diversify (horizontally or vertically). This involves vision milestone planning, market studies, business model development, management plans, debt-equity structuring and financial feasibility studies to evaluate the strategic and non-strategic advantage of diversification.

Consulting for Franchising

AASC offers the best business consulting services to businesses that intend to expand by franchising. AASC provides services such as checking the “readiness” and “compatibility” of the business to start franchising. Recommending measures to fill operational gaps, preparing the documents and presentations for the Franchisee applicants and assisting in the process of selecting the franchisee. Also, providing orientation to franchisees and monitoring their performance.

Market Feasibility Study