Jakarta, a city with a population of 10 million, definitely has a growing problem- transportation. One of the biggest pains that people face is the ability to move from one place to another, due to heavy congestion on the roads.
So people resort to Paid bike taxis, called ‘Ojek’. Now ojek is thousands of bike riders who give you a lift. And they are unprofessional and unsafe. But the people do not have a choice.
Understanding this opportunity, a company started a mobile app named “Go Jek”. Through this app, it made people’s lives easier. They could book taxi bikes from their mobile, no need for haggling and price negotiation, safer experienced drivers, reduced waiting time, and interestingly, when there is an accident- Go Jek takes responsibility!
So what Customer Pain, can your business answer that nobody has ever thought of?
What new product or service can you introduce, that does not have competition now? What’s your next move?
